Simply having a website isn’t enough, your customers need to find you. SEO helps your business rank higher, attract traffic, and build credibility. With AI chatbots like ChatGPT enabling conversational search and shopping, businesses must optimise for both traditional search and AI-driven platforms to stay visible and competitive.

AI has changed SEO in 2025, but not in the way many people expected. Search engines now reward clarity, quality, and content written for real humans. Here’s what’s actually working today and how businesses can stay ahead.