Simply having a website isn’t enough, your customers need to find you. SEO helps your business rank higher, attract traffic, and build credibility. With AI chatbots like ChatGPT enabling conversational search and shopping, businesses must optimise for both traditional search and AI-driven platforms to stay visible and competitive.

Choosing the right website platform is key to your online success. Whether it’s Wix, Shopify, WordPress, or Squarespace, this guide helps you compare features, ease of use, and scalability so you can pick the platform that fits your goals, skills, and budget.

Building a personal brand isn’t just for influencers, it’s for anyone who wants to stand out and attract opportunities. Discover 7 practical steps to define your purpose, craft your message, share valuable content, and grow your authentic presence online.

Posting on your Google Business Profile is one of the easiest ways to stay visible, build trust, and improve local SEO. Regular updates let customers see that your business is active, highlight offers or news, and showcase your brand personality, all while giving you an edge over competitors who aren’t posting.

Before committing to any marketing subscription or campaign, a clear strategy is essential. This article explains why planning first saves time, money, and frustration, and leads to better marketing results.

The under-16 social media ban won’t stop teens from being online, but it will change how they connect. This article explores how to adjust expectations, a shift in social media marketing if you’re targetting teens and what young people are likely to do instead.

AI has changed SEO in 2025, but not in the way many people expected. Search engines now reward clarity, quality, and content written for real humans. Here’s what’s actually working today and how businesses can stay ahead.