Why You Should Be Posting on Your Google Business Profile
Most businesses set up their Google Business Profile… and then forget about it. They optimise it once, add their details, maybe upload a few photos… and that’s it.
But your Google Business Profile is more than just a listing. In 2026, it’s a marketing channel that can directly impact your visibility, trust, and customer engagement, if you use it properly.
Stay Visible to Local Customers
Google loves fresh content. By posting regularly, you give Google signals that your business is active. This can help:
Improve your ranking in local search results
Strengthen your presence on Google Maps
Show your business as relevant and up-to-date
Fresh posts also catch the eye of potential customers scanning local businesses… a simple weekly post can make a big difference.
Control the First Impression
For many customers, your Google Business Profile is the first thing they see, often even before visiting your website.
Posting allows you to:
Highlight special offers or promotions,
Share business updates or news,
Showcase your brand personality,
Give timely information about events, opening hours, or new products.
Instead of letting Google decide what people see, you get to shape the story and make a great first impression.
Build Trust and Credibility
Regular posts signal reliability and professionalism. Customers are more likely to choose a business that looks active and engaged.
When people see,
Recent updates
Current photos
Helpful tips or announcements
…they feel more confident interacting with your business. On the flip side, an inactive profile can make a thriving business look outdated.
Boost Local SEO (Without Extra Effort)
Google Business posts support your SEO efforts, especially locally. They help by,
Reinforcing relevant keywords naturally
Increasing engagement signals
Strengthening your local presence and relevance
Think of posting as small but consistent boosts to your overall local SEO strategy.
Promote Without Being Pushy
You don’t need to use every post to sell. Google Business posts are great for,
Tips or quick insights relevant to your industry,
Behind-the-scenes content that shows your business personality,
Announcing new products or services,
Sharing customer wins or testimonials.
Posts keep you visible and top-of-mind for customers without feeling overly promotional.
Stand Out From Competitors
Many businesses ignore Google Business posts, which means you have a huge opportunity.
Low competition = more visibility
Small, consistent efforts can outperform competitors
Posting weekly or even bi-weekly keeps you ahead of inactive profiles
A few minutes per week can give you an edge over businesses that aren’t actively updating their profile.
What to Post and How Often
If you’re wondering where to start, focus on clarity and consistency:
Business updates: New services, changes in hours, or events
Promotions or offers: Special discounts or seasonal deals
Industry tips: Short insights that help your audience
Customer highlights: Testimonials or case studies
Photos and videos: Showcase your products, team, or location
Posting once a week is a good starting point, consistency matters more than frequency.
Final Thought
Your Google Business Profile is prime digital real estate.
Posting on it is one of the easiest ways to stay visible, relevant, and trusted in your local market.
You’ve already claimed the profile, now make it work for you.