Simply having a website isn’t enough, your customers need to find you. SEO helps your business rank higher, attract traffic, and build credibility. With AI chatbots like ChatGPT enabling conversational search and shopping, businesses must optimise for both traditional search and AI-driven platforms to stay visible and competitive.

Posting on your Google Business Profile is one of the easiest ways to stay visible, build trust, and improve local SEO. Regular updates let customers see that your business is active, highlight offers or news, and showcase your brand personality, all while giving you an edge over competitors who aren’t posting.

AI has changed SEO in 2025, but not in the way many people expected. Search engines now reward clarity, quality, and content written for real humans. Here’s what’s actually working today and how businesses can stay ahead.